The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Stop Squeezing The Sponge
It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episo...
Lessons Learned from Black Friday 2021
To win this Black Friday, you need to understand what went well last year, and what needs to improve. In this episode...
We (Didn’t) Sell Bambu Earth
What kind of business wins despite the volatility that surrounds them? In this episode, Taylor and Richard discuss Ta...
Don’t Hold Back on BFCM
With just 3 weeks until Black Friday, now is not the time to pull back. In this episode, Taylor and Richard debunk co...
This Guide Will Change Your Business
The solution to $50M+ growth might not be what you think it is. In this episode, Richard and Taylor talk about the Ec...
The Unexpected Solution to the Acquisition Problem
How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition ...
Facebook’s Move into AI with New Advantage+
Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s move toward the Advantage+...
Predict Customer Value in Real Time with AI
What if you could see future results in the now? In this episode, Richard and Taylor talk about Common Thread’s uniqu...
The Impact of Consumer Confidence on DTC
The latest Consumer Confidence Index paints a bleak picture of the economy at large. How does that affect DTC, ROAS, ...
Stop Squeezing The Sponge
It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episo...
Lessons Learned from Black Friday 2021
To win this Black Friday, you need to understand what went well last year, and what needs to improve. In this episode...
We (Didn’t) Sell Bambu Earth
What kind of business wins despite the volatility that surrounds them? In this episode, Taylor and Richard discuss Ta...
Don’t Hold Back on BFCM
With just 3 weeks until Black Friday, now is not the time to pull back. In this episode, Taylor and Richard debunk co...
This Guide Will Change Your Business
The solution to $50M+ growth might not be what you think it is. In this episode, Richard and Taylor talk about the Ec...
The Unexpected Solution to the Acquisition Problem
How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition ...
Facebook’s Move into AI with New Advantage+
Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s move toward the Advantage+...
Predict Customer Value in Real Time with AI
What if you could see future results in the now? In this episode, Richard and Taylor talk about Common Thread’s uniqu...
The Impact of Consumer Confidence on DTC
The latest Consumer Confidence Index paints a bleak picture of the economy at large. How does that affect DTC, ROAS, ...
